CONCRETE RUNWAY

When the streets are your runway......

Designer Profile: Rad Hourani Pt. 1

It’s been a while. I’m sorry I kept you waiting. But I’m here now. Sorry, it’s a Britney reference. Unfortunately this Designer Profile is fairly short since he’s still relatively unknown. But the image I use as my icon is his. And he’s attractive!

“I started imagining clothes the same way I started creating images: with a sense of curiosity and innocence driven by my no-background background.”

History- Rad was born in 1982 in Jordan to a Jordanian father and a Syrian mother. When he was 16 years old, he moved with his family to Montreal where he completed his high school studies.

Shortly after his graduation, he began a career at a modelling agency as a model scout and eventually worked full time as a stylist. In 2005, he moved to Paris where he designed his first clothing collection and shortly thereafter, he created his namesake label- RAD by Rad Hourani. Hourani forgoes the biannual, seasonal fashion calendar with collections identified only by their sequential number.

Style- While the Rad Hourani line experiments with new shapes and fabrics in a couture-like approach, the RAD by Rad Hourani collection focuses on styles and silhouettes of the same unisex signature look offered in different materials and a more casual transformable fit. He designs his clothes to be able to be interchanged between the genders, focusing on black and white as a color palette mainly.

The shapes of his garments are sharp and layered, emphasizing angles and proportions.

  1. concreterunway posted this